Support the Reel

The Antigonish Reel is an independent community information utility, built and run right here: events, weather, public notices, and practical local answers in one calm place, free for everyone. Keeping it going takes real money and real hours. A small number of local businesses can help carry that, with a clearly-labelled acknowledgement in return, and a hand in building something lasting for Antigonish. Because the Reel isn't being built for its own sake: it's for the people who keep this community going, from families to non-profits to the businesses that serve them.

Get in touch
Aerial view of downtown Antigonish, Nova Scotia

The Reel, at a Glance

  • 5,600+ Unique local visitors
  • 1,289 Community events promoted
  • June 2026 Launched
  • Canadian Infrastructure, end to end
  • 25+ Information sources

But Why?

Honouring our history and our future

A hundred years ago, times here were hard, and Antigonish answered with a simple idea: ordinary people in small places can run their own affairs. Out of that came the study clubs, the co-ops, and the credit unions, and the idea travelled from this county around the world.

The Reel comes out of that same tradition. A community's information belongs to its common wealth: what's on, what's open, who to call, and what happened here. The mission is to keep all of that in one calm place, free to read, credited to its sources, and looked after by someone who lives here and answers to nobody else.

The cost of renting our own information

Most of what happens in Antigonish gets announced on platforms owned somewhere else. And honestly, it mostly works. Plenty of local groups use those tools well. But there are quiet costs. An algorithm decides who sees a notice, and it isn't tuned for the town. Posts slip down the feed and vanish behind logins within days. Years of a group's records end up on servers in another country, under terms that can change without anyone here being asked.

The Reel is the other half of the deal: a public record that stays public. Free to read, no account needed, every item credited to its source, and kept as a permanent local archive on Canadian infrastructure.

What Support Makes Possible

Keep it current

Checking and updating useful local information, every day: hours, events, notices, and the answers people actually look for. Source checks, corrections, and reviewing what the community sends in, by hand, every day of the year.

Keep it reliable

Maintaining the site, its two dozen credited sources, and the permanent record. Hosting, domain, and backups, all paid for here and all on Canadian infrastructure that answers to nobody else.

Keep building

Making practical improvements where they are needed, decided by what the community uses, not by what an algorithm rewards. New tools, new coverage, and bringing more of the Reel's technology home to Antigonish.

Ways to Support

For Antigonish-connected businesses

Reel Supporter

$50 per month

Or $500 annually: two months without charge, with no automatic annual renewal.

Reel Supporter is one straightforward relationship: help keep the Reel useful, take part with reviewed contributor access, and have your business recognized for investing in Antigonish's shared local information.

Fit and wording are confirmed before payment.

Examples of local organizations posting useful information to the Reel
  • Contributor access Contributor access lets you create and submit up to eight posts or events each month. Every submission is reviewed before publication.
  • A place among the Reel Supporters Your business name, logo and website link appear on the supporter page.
  • Recognition across the Reel Every active supporter is recognized in the site-wide footer rotation, with an equal share of appearances.

For larger partnerships

Major and project sponsorships

Major and project sponsorship opportunities are also available. When an organization wants to help at a larger scale, the Reel shapes the work and the recognition in conversation so both fit the community and the project. There is no public rate card for those partnerships.

The Details

Simple terms

The conversation and approval come before payment:

  • $50 monthly, renewing automatically until cancelled
  • $500 annually, with no automatic annual renewal
  • No partial-month or partial-year refunds; a failed monthly payment has a 14-day grace period
  • Prices shown are the current total amounts; HST is not currently charged

Fit, identity and recognition wording are confirmed before anything is charged.

What's not to be sponsored

Some things are never for sale, at any price:

  • Public-safety information: weather, roads, emergencies, medical listings, and obituaries
  • What gets covered, and how
  • How submissions are moderated or corrections handled
  • The free directory listings, and where anything ranks

Not now, not ever. That's what makes the label worth carrying.

Promises

Support never changes what the Reel is. For every reader, always:

  • Free to read, with no paywall
  • No cross-site tracking, no visitor profiles, no sale of reader data
  • No third-party ad networks and no cluttered banners
  • No comment sections, no outrage bait, no engagement traps: the Reel is built to be checked, used, and closed
  • Community groups and non-profits are never charged to be listed; support access and partnerships are handled case by case

Credit rules

A sponsor credit is an acknowledgement, never an endorsement. Every credit:

  • Names the business plainly: name, link, or logo depending on the arrangement
  • Is clearly labelled, so nobody mistakes support for coverage
  • Uses the business's own words where words appear, marked as theirs
  • Never carries superlatives, sales pitches, or claims the Reel would have to stand behind

We confirm the wording with you before anything goes live.

A Note from Colin

Colin on the Antigonish coast

For now, The Reel is one person, a lot of late nights and more coffee than you'd think possible. I built it because I think Antigonish deserves one calm place to see what's happening in our own backyard, and because I believe a community like ours should stand on its own instead of renting our story from companies that have never been here.

That's an old idea in this town. A hundred years ago, people here decided that ordinary folks in small places could run their own show, that they could sell their own fish, and they did the hard work to prove it. The Reel is my small contribution to that tradition: our community's information, gathered by someone who lives here and answerable to nobody else. And it's ready to be more than just one person.

Running it takes real money and real hours, and I cover both myself so the Reel can stay free to read, with no tracking and no paywall. If your business wants to help carry it, I'd genuinely like to hear from you. And if you just keep using it and telling your neighbours about it, that helps too.

Thanks for reading,
Colin Duggan

Contact Colin and the Reel